Why the Voice of Your Customer is the Most Valuable Data You Own Why Most Businesses Miss the Mark on Customer Satisfaction Let’s be honest—most entrepreneurs track sales and profit obsessively. Revenue is our scoreboard. But here’s the thing: Revenue is a lagging indicator. It tells you what has  happened, but not what will  happen.  It doesn’t warn you when customers are quietly slipping away.  It doesn’t alert you when an issue is brewing beneath the surface. 📌 If you wan