How to Build a Business That Runs on Trust, Ownership, and Results The Myth: Culture Just “Happens” You’ve probably heard it before: "Culture is what people do when no one’s watching." That’s true—but only if you’ve taken the time to build it right. Here’s the reality: Culture is a byproduct of what you tolerate, celebrate, and reinforce . And if you don’t create it intentionally, you’ll inherit whatever shows up. 🛑 That’s how toxic dynamics sneak in. 🛑 That’s how miscomm